Situation
A Shenzhen-based cross-border e-commerce company had its Amazon UK account restricted after a UK trademark owner complained about use of a mark identical to the client's sales brand.
CASE STUDY / UK
Amazon UK account freeze
following a trademark dispute.
£400K+
Account restriction involving a disputed UK trademark and a cross-border e-commerce brand.
Investigation
We reviewed platform notices and trademark records, organized evidence of earlier commercial use and investigated relevant registrations across jurisdictions.
Coordination
UK local counsel was engaged for the appropriate invalidity route. We coordinated the factual record, communications and strategy.
Resolution
The trademark owner ultimately agreed to transfer the disputed UK registration. The client then submitted supporting materials to Amazon and the account was restored.
Client and counterparty identities have been omitted. Past results do not guarantee future outcomes.